The Electronic Age: It Doesn't Appear To Be Going Away Any Time Soon

"Back in the day" when I was first doing song and dance commercials (1979), performers needed to hire a phone service to catch every phone call on a 24 hour basis.  Personal answering machines were on the verge of hitting the marketplace, but not just yet.  We had to hire a "service" with a service number that took messages from our agents.  It was kind of a Flintstones approach with real live humans/dinosaurs supplying the "beep."  But what was interesting was that you'd have to call IN to your "service" several times a day to make sure you didn't miss any calls.  They didn't call you to leave a message that you had a message...that would have made them instantly irrelevant.  So, the game went on.  Daily.

No need to review the number of communications options we now have, but communication is now a skill to be cultivated.  Who knew that answering the phone and making a call would now serve as the cornerstone of our business as celebrities, entertainers, producers and content providers?  Funny thing is, we need to communicate WITH our fans or our base almost as often as we had to check in with our phone services 30 years ago.  If you're an entertainer to any degree and still avoiding Twitter, Facebook, YouTube, Instagram, Pinterest, and any others that crop up in the next 15 minutes, it only means you really like being left alone.  And your art, your talent, is private.  And not for sale.